Real Estate

Real estate is a game of visibility. Those companies that command the greatest awareness and best reputations command the highest valuations. At Gregory FCA, we know real estate. Whether it’s multifamily, retail, student housing, hospitality, opportunity zone development, real estate finance, or single-family residential rentals, we get it, and we understand the media and what they look for in a great real estate story. In fact, we hold long-standing relationships with every real estate trade reporter in the country, and national outlets including The Wall Street Journal, The New York Times, CNBC, and more.

Let our real estate PR team, led by Britni Ackrivo, help you gain the market exposure and credibility your firm, project, fund, or REIT deserves. Our real estate service offerings include:

Comprehensive message development

How can you best articulate your story to attract investors, buyers, sellers, renters, property owners, and clients? We know the words, images, and positioning that bring the highest and best value for your properties and win you the media presence you deserve.

Intensive media training

How can you turn mentions into features? Appearances into entire segments? We train our real estate clients how to tell a compelling story, the kind that transforms them into trusted, go-to media sources.

Content development

Whether it’s blog posts, bylined articles, press releases, social media, video production, or our proprietary Here + Now videos, we produce the assets real estate firms need to tell full and compelling stories.

Media outreach and placement

Perception drives value and third-party validation is key to building perception. We can secure the breakthrough media coverage your asset, fund, or investment needs to optimize its value.

Award and speaking engagements

We are a step ahead in identifying the key real estate–related awards and panel appearances, drafting nominations and keynotes, and publicizing these wins and appearances to build your audience and create content for media outreach and social media.

Crisis communications

It’s real estate, which by its very nature means the unexpected will happen. Gregory FCA has managed a wide range of crisis issues using a programmatic approach to help our clients effectively respond to unanticipated events.