Average balances in 401(k) and IRA retirement accounts hit record levels at the beginning of 2020. As more Americans prioritize saving for retirement, there is significant opportunity in the space for retirement-focused practitioners and specialized service providers. It’s more important than ever that retirement-focused companies refine messaging and secure the attention of plan sponsors and retirement savers alike.
Over the past two decades, Gregory FCA has partnered with some of the largest and most prominent companies in the retirement industry. We understand the need to segment messaging to key audiences—the retirement saver, the plan sponsor and employee benefit provider, and retirement-focused financial advisor—as well as the increasingly complex regulatory and compliance landscape these companies face. The ability to cater the narrative to the right audience, while showcasing your unique service offerings, technology advancements, and user experience interface are paramount to long-term success.
We align ourselves closely with our clients’ teams to position ourselves as an extension of their marketing team and a vital partner in building their brand. We have cultivated strong relationships in all areas of the media, positioning our clients as experts on retirement planning strategies and telling their story in top-tier national business and consumer publications and industry trade outlets. We also provide in-depth media training and coaching to ensure each opportunity is optimized with strategic messaging and smart commentary. We offer:
Media relations and corporate narrative building
It’s vital that your company’s narrative is unique and you properly target your intended audience. We have decades of experience in leveraging earned media and company newsflow to support companies’ branding and story, while directing your message to your audience.
Comprehensive messaging development and management
Telling a compelling story comes down to strong and cohesive messaging. We work directly with company spokespeople to define and refine core messaging points and coach you on how to use them.
Intensive media training
Social media strategy
SAMPLE CASE STUDIES
- We truly believe that we have a unique and powerful story to tell, but we needed the platform to be heard. Gregory FCA has given us just that. Their talented team and dedication to our success has taken our thought leadership to new levels. If you view your public relations firm as a vendor, you are most likely not working with Gregory FCA. They are an integral component of our organization’s marketing and brand awareness efforts, helping us extend our reach far beyond what we could do on our own.Melissa Geertz, AIF®Marketing Director, Unified Trust Company
Let us help you tell your story
Fill out the form below to learn more about how we can help with all of your Retirement PR needs.