The next time your financial services firm engages in a media interview, it might not be via phone. Reporters across a wide variety of outlets are increasingly relying on written source commentary versus the traditional phone or – seldom, yet valuable – in-person...
Here at Gregory FCA, a major part of my job is helping our clients execute blog and content strategies that augment their ambitious efforts to engage core audiences. Since we’re always on the lookout for inspiring ideas, I earmarked “10 Things I Wish I’d Known About...
Creators upload more than 400 hours of video to YouTube every minute. Blogs swell with more than 2 million posts daily. More than 550,000 podcasts clamor for listeners’ attention. 6,000 tweets flood our timelines every second. It’s no wonder your content can get lost...
Whether you’re a seasoned media veteran or just starting to engage reporters, you’ve probably realized that even in a 24/7 news cycle, patterns can start to emerge. Stories tapping into seasonal events, holidays or financial milestones that resonate with readers’...
When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say. At Content Marketing World 2017, many of those storytellers delivered advice and insights that are still echoing in my head a couple months...
