Financial emojis in honor of World Emoji Day

Financial emojis in honor of World Emoji Day

Today is World Emoji Day! To celebrate, we at Gregory FCA are giving you the ultimate guide to financial Emojis. To start, here a few events that have shaped the financial landscape so far in 2017: Brexit Dow 20,000 Federal Reserve raises rates Trump rally French...
Add life to your brand marketing with these 2 narrative structures

Add life to your brand marketing with these 2 narrative structures

When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your story, whether it’s a press release announcing your new product, a thought-leadership blog post, or a contributed article for Forbes. And while there are...
April Fools: 4 most common types of misleading headlines

April Fools: 4 most common types of misleading headlines

We’ve all been there before. You’re perusing Twitter or Facebook and stumble across a headline that catches your eye. It looks interesting at first glance, maybe even shareable. But alas, after opening the link, you quickly realize this article is not quite what you...
5 blogging commandments for financial services firms

5 blogging commandments for financial services firms

Want to make your financial services firm’s marketing engine hum? Ditch the idea that having a blog is an optional thing. Recast the “if I get to it” sidebar project that characterizes most firms’ blogging efforts into the hub of all your outbound media relations and...
Do financial firms know the power of data for storytelling?

Do financial firms know the power of data for storytelling?

If you were to ask any business owner to name what has affected his/her company the most in the past five years, the answer would likely be technology. Looking at the financial services industry in particular, the impact of the digital transformation in this sector is...