Why TikTok should be in your company’s marketing playbook

Why TikTok should be in your company’s marketing playbook

The rise and staying power of TikTok are significant given how video-based apps before it like Vine came and went before establishing a real footing. If you haven’t yet been caught in an hours-long doom-scroll of short-form videos on TikTok, then you might not realize...
Webinar MD: How to resuscitate your webinar strategy in 2021

Webinar MD: How to resuscitate your webinar strategy in 2021

Is it just me, or are you getting invited to a slew of webinars on the regular? While webinars can be very effective for prospecting and marketing, the deluge of virtual events in this “new normal” has left the financial industry in a fuzzy state of webinar fatigue. ...
Why hosting a podcast could be the right fit for your firm

Why hosting a podcast could be the right fit for your firm

The coronavirus pandemic has caused many firms to rethink how they communicate with their target audiences. Well, what if we told you there’s a tool available that would allow you to control the messaging of your firm, connect with other thought leaders in the...