Gaming and esports are billion-dollar industries, earning more revenue than movies and music combined. But many gaming companies still struggle to earn coverage in major media. That’s a problem, especially for the gaming companies that want to become a true lifestyle...
There’s a way to make your content more credible, more interesting, and more trustworthy. It can help you stand out, fuel media coverage, and build a loyal audience who sees you as a go-to resource. It’s the closest you’ll get to a “secret ingredient.” It’s data....
Creators upload more than 400 hours of video to YouTube every minute. Blogs swell with more than 2 million posts daily. More than 550,000 podcasts clamor for listeners’ attention. 6,000 tweets flood our timelines every second. It’s no wonder your content can get lost...
Recently I was writing a press release using a template. If you’ve ever been included in an analyst report or an industry ranking, you likely know the drill: There’s a press release template and you have to use it. These templates are like Mad Libs, except instead of...
You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news outlets. You want to advance your career. You want to be a keynote speaker. You want to be able to launch a new product with a tweet because everyone is...
