When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say. At Content Marketing World 2017, many of those storytellers delivered advice and insights that are still echoing in my head a couple months...
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your story, whether it’s a press release announcing your new product, a thought-leadership blog post, or a contributed article for Forbes. And while there are...
A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same study found that only 59 percent rated their blogging efforts as effective, down from 2015. There are likely a number of reasons why that...
You can’t become a better writer overnight. But you can develop habits, acquire skills, and spot opportunities that will raise the quality of your PR and content marketing campaigns. These steps are especially important for tech companies, where a focus on engineering...
Google “how to write a press release” and you’ll see a lot of examples that follow the same tired template. Stock quotes. Company taglines that take up three lines of text. Headlines that mean nothing to someone unfamiliar with the company. Thousands of releases hit...
