What topics got the most media coverage at RSAC 2025?

What topics got the most media coverage at RSAC 2025?

Media published 35 articles about AI during the week of RSAC 2025, more than any other topic. AI was, to alter the words of Homer Simpson, the cause of, and solution to, all security problems. But engagement told a different story. We used NewsWhip Spike to look at...
Topics that win with media at RSAC, based on 3 years of data

Topics that win with media at RSAC, based on 3 years of data

If you’re interested in media coverage at RSAC, it can help to look at what the media have covered at the show in the past. As usual, past performance does not guarantee future results. A lot has changed in just the last month, and there are new topics and trends on...
What I Tell Clients About RSAC Media Coverage

What I Tell Clients About RSAC Media Coverage

​Every year, I help clients strategize on how to get in front of media at RSAC. Some are launching products, others are presenting new research, but all want to get the boost in trust, credibility, and visibility that come with top-tier media coverage. What I tell...
The best advice gifted by top cybersecurity journalists

The best advice gifted by top cybersecurity journalists

Journalists hear countless pitches, but only a few stand out. This year, we spoke with top cybersecurity reporters about what they really want — and what they don’t. If you’re looking to improve your media strategy and get your stories noticed in 2025, here’s some of...