PLAY VIDEO Most cyber security experts are terrible at speaking to media. They either don’t know the rules of the game or they make common mistakes and reporters never call them back for another interview. The good news is that very few people start out as...
PLAY VIDEO Year-end cybersecurity research reports are an annual tradition. The best among them create awareness and help build relationships, especially with top-tier media. But a lot of reports miss the mark. You send it to reporters but they won’t return...
PLAY VIDEO The single most powerful technique for getting media coverage is speed. When an attack, a data breach, a new vulnerability, and other cybersecurity stories break, you can raise awareness of your company and build thought leadership by offering...
Creators upload more than 400 hours of video to YouTube every minute. Blogs swell with more than 2 million posts daily. More than 550,000 podcasts clamor for listeners’ attention. 6,000 tweets flood our timelines every second. It’s no wonder your content can get lost...
Cybersecurity PR efforts carry one big advantage: Cybersecurity makes the news every day. A data breach. A major online service down. A new regulation or threat of a nation-state attack. There’s always a story brewing somewhere in the world of cybersecurity and...
