CES has long been a place for tech companies to showcase their latest and greatest products. The only challenge is how to stand out among thousands of other companies looking for media coverage. Each year, exhibitors battle for attention. But if you want to attract...
There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on...
A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same study found that only 59 percent rated their blogging efforts as effective, down from 2015. There are likely a number of reasons why that...
When’s the last time you took out a ruler and measured a newspaper article that featured your company? Let’s hope it’s been at least a couple decades (or never). We haven’t heard anyone ask for column inches in a while, but there are still a number of...
