Taking a look back at FinCon 2019

Taking a look back at FinCon 2019

Last week, more than 2,500 bloggers, podcasters, reporters and personal finance enthusiasts from across the world descended on Washington, D.C., to attend the ninth annual FinCon, which bills itself as the world’s largest financial content expo. The tagline for this...
Voice assistant marketing: 5 strategies for brands

Voice assistant marketing: 5 strategies for brands

Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans — 43 million people — now own a smart speaker, and the growth shows no signs of slowing. The latest reports of how households use those smart speakers reveal a...
What every brand can learn from Apple’s iPhone X review strategy

What every brand can learn from Apple’s iPhone X review strategy

When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen reviewer Steven Levy, YouTubers were the first to release reviews, a full day earlier than most mainstream publications. Word spread quickly among...
Why you should watch Cheddar, the future of live business news

Why you should watch Cheddar, the future of live business news

Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the floor of the New York Stock Exchange, Cheddar puts an entirely new spin on live business news, bringing a more off-the-cuff, authentic, and...