Launching an ETF in 2019? Rethink your marketing mix

Launching an ETF in 2019? Rethink your marketing mix

More than 300 new ETFs have been launched since Jan. 1, 2018. While the pace of launches in 2019 has slowed compared to what we saw in 2018, the urgency to claim investor mindshare is stronger than ever. The fierce one-two punch of an M&A-fueled consolidation of...
Video: The role of marketing & PR in a successful ETF launch

Video: The role of marketing & PR in a successful ETF launch

The exchange-traded fund (ETF) industry has seen an impressive 124 new ETF launches so far this year, and with six months remaining in 2018, the sector’s constant beat of new offerings shows no signs of abating. With new ETFs coming to market daily, how can issuers...