Deborah Fuhr, one of the most influential voices in the global ETF ecosystem, recently spoke with our Associate Director Amisha Mehta. As the founder of ETFGI and Women in ETFs, she has helped shape the industry’s data, dialogue, and diversity. Through ETFGI and Women...
A longer version of this Q&A appears in The ETF Marketing Memo, our newsletter covering marketing and storytelling strategies in the ETF space. Sign up here to receive the latest edition of the newsletter in your inbox! Where are ETFs headed? How do marketing...
We’re 14 months in since the largely successful launch of the first U.S. spot Bitcoin ETFs, and just rounded the corner on Bitcoin’s “Sweet 16”. Today we have dozens of new filings, on top of already launched spot Ether products, structured Bitcoin products and crypto...
News of the Trump administration’s (paused, for the moment) tariffs on Canadian and Mexican imports sent media and financial services professionals scrambling to answer two questions: “What does my audience need to know right now?” followed by, “What are the second-...
As the Trump administration takes office, ETF issuers face an environment marked by both uncertainty and opportunity. Although many questions remain about which legislative measures will actually materialize, early signs suggest the ETF industry is poised to benefit...
