Launching an ETF in 2021? Make sure to avoid 4 marketing mistakes

Launching an ETF in 2021? Make sure to avoid 4 marketing mistakes

When I first started at Gregory FCA nearly six years ago, ETF launches were still a relatively novel event and considered newsworthy in their own right. Since then, the ETF market has become increasingly saturated as retail investors, advisors and institutions alike...
Do you have the right PR firm for your ETF business?

Do you have the right PR firm for your ETF business?

Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...
3 content mistakes to avoid in the ‘new normal’

3 content mistakes to avoid in the ‘new normal’

In today’s age of social distancing caused by the coronavirus, communications have shifted almost entirely online. Networking events have been replaced with webinars, client meetings have shifted to video calls and people are flocking to social media and other digital...
Active nontransparent ETFs: Doing it the new old-fashioned way

Active nontransparent ETFs: Doing it the new old-fashioned way

When the 2020 edition of the renowned Inside ETFs conference occurred in late January, it was still several weeks before the coronavirus pandemic had established a firm foothold in the U.S. and caused an unprecedented economic shutdown. One of the most prominent...