The secret to a successful CNBC appearance

The secret to a successful CNBC appearance

A lot has certainly changed in the past year. Most broadcast interviews moved to Zoom, Skype or other virtual platforms as even the anchors and reporters worked remotely. Now with the nationwide vaccine rollout, we may see a return to in-studio and satellite...
Do you have the right PR firm for your ETF business?

Do you have the right PR firm for your ETF business?

Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...
Sorry (not sorry): The Astros have a billion-dollar PR problem

Sorry (not sorry): The Astros have a billion-dollar PR problem

You run a billion-dollar business. You are the owner of a sports franchise that happens to sit among the top five teams in Major League Baseball, America’s pastime. You have all the resources in the world to bolster your brand image when opportunity allows and to...