Everyone wants their own DBIR. The ubiquitous annual report from Verizon is one of the most widely known and cited cybersecurity reports, spawning headlines and conversations as soon as it’s released. Original research is indeed one of your best bets for attracting...
There’s a way to make your content more credible, more interesting, and more trustworthy. It can help you stand out, fuel media coverage, and build a loyal audience who sees you as a go-to resource. It’s the closest you’ll get to a “secret ingredient.” It’s data....
Recently I was writing a press release using a template. If you’ve ever been included in an analyst report or an industry ranking, you likely know the drill: There’s a press release template and you have to use it. These templates are like Mad Libs, except instead of...
When some of the best storytellers in business, media, and literature take the stage, you listen to what they have to say. At Content Marketing World 2017, many of those storytellers delivered advice and insights that are still echoing in my head a couple months...
When you’re writing a brand story, good bones can help. What I’m talking about is the structure that supports your story, whether it’s a press release announcing your new product, a thought-leadership blog post, or a contributed article for Forbes. And while there are...
