Become a better writer: 33 ways to level up your tech PR content

Become a better writer: 33 ways to level up your tech PR content

You can’t become a better writer overnight. But you can develop habits, acquire skills, and spot opportunities that will raise the quality of your PR and content marketing campaigns. These steps are especially important for tech companies, where a focus on engineering...
How to write a press release people actually want to read

How to write a press release people actually want to read

Google “how to write a press release” and you’ll see a lot of examples that follow the same tired template. Stock quotes. Company taglines that take up three lines of text. Headlines that mean nothing to someone unfamiliar with the company. Thousands of releases hit...
Newshacking your way into the headlines

Newshacking your way into the headlines

You have a product or service that’s unlike anything else available. You’re doing what seemed impossible even a few years ago, shifting the ground of your industry. But your story has yet to be told on a larger stage. You want to tell the world about the work you’re...