“PR is magic,” says Michele Welsh of Verdence Capital Advisors. “There’s no one who can better tell your story than a third party.” Welsh and Joanna Irwin of Homrich Berg Wealth Management, both guests on the latest episode of Marketing Matchup, have had time to watch...
ETF marketers don’t get the luxury of a soft launch. The moment a product hits the market, there’s pressure to attract flows, fight for attention, and fend off skepticism. On Episode 6 of Marketing Matchup, Erica Allaby (EMQQ Global) and Claire Du Plessis (Tidal) lay...
Fifteen years of meticulous platform building – or a blank slate and a fresh start. Alli Warner, CMO of Beacon Pointe Advisors, and Michael Mignosi, Director of Organic Growth at Perigon Wealth, come to their work from very different perspectives. Warner has...
Modern financial advisor marketing thrives on hard data and real emotion. Terra McBride, Chief Marketing Officer, Prime Capital Financial, and Crystal Mathis, Chief Marketing Officer and Partner at SignatureFD, have built marketing engines at their firms that track...
For financial services marketers, there is strength in community. The business of delivering financial advice has grown in complexity in recent years. While each advisory firm is unique, more and more professionals are starting to compare notes and realize they are...
