What makes for a successful ETF launch? If the panel I recently moderated at the annual Global Indexing and ETFs conference – and my own professional experience – is any indication, there’s no simple answer to this question. Considering Gregory FCA is a top 5 PR firm...
Content is king. Distribution is queen. If that wasn’t apparent for the last half dozen years, the news this week that behemoth financial media companies signed live-streaming partnerships with social media outlets should make it impossible to ignore. CNBC this...
Earlier this spring ahead of the NCAA March Madness tournament, college basketball fans waited to learn the fate of their favorite team. Would they make the tournament? Where would they be seeded? Where would they play their first game? A poll of these fans sought to...
Don’t look now, but the Department of Labor’s long-debated “fiduciary rule” is expected to be unveiled in Washington, D.C. on Wednesday. The industry has been wringing its hands over the heavily discussed regulation that President Barack Obama has advocated as a way...
We’ve all been there before. You’re perusing Twitter or Facebook and stumble across a headline that catches your eye. It looks interesting at first glance, maybe even shareable. But alas, after opening the link, you quickly realize this article is not quite what you...
