Cybersecurity PR: 3 ways to earn more media coverage

Cybersecurity PR: 3 ways to earn more media coverage

Cybersecurity PR efforts carry one big advantage: Cybersecurity makes the news every day. A data breach. A major online service down. A new regulation or threat of a nation-state attack. There’s always a story brewing somewhere in the world of cybersecurity and...
Voice assistant marketing: 5 strategies for brands

Voice assistant marketing: 5 strategies for brands

Consumers are adopting smart speakers faster than they took to smartphones. Some 18 percent of Americans — 43 million people — now own a smart speaker, and the growth shows no signs of slowing. The latest reports of how households use those smart speakers reveal a...