Indiegogo’s John Vaskis on how PR fuels crowdfunding success

Indiegogo’s John Vaskis on how PR fuels crowdfunding success

A compelling video, an existing base of supporters, and a great product are all key to a successful crowdfunding campaign. But to amplify your reach, you need media coverage. As entrepreneurs, makers, and even established companies use crowdfunding to bring new...
How Muck Rack’s Greg Galant is putting a stop to bad PR

How Muck Rack’s Greg Galant is putting a stop to bad PR

When I worked for a newspaper in New Jersey almost 18 years ago, we had one computer in the office connected to the Internet. One. Now I have five Internet-connected devices just at my own desk. The day’s conversations, reactions,  tweets, posts, live streams, snaps,...