If you’re attending Black Hat 2019 and media coverage is one of your goals, it helps to know what will be top of mind for reporters. No matter what research you have to reveal, having a good news hook can be key to coverage. We helped client Sixgill earn coverage...
We’re headed to RSA Conference 2019 along with 50,000 other attendees, exhibitors, speakers, and media. If media coverage is one of your big goals at the show, it helps to know what’s top of mind for reporters as they head to San Francisco. What stories are...
PLAY VIDEO RSA, like many tech shows, is a battle for attention. With 50,000 attendees, hundreds of companies showing off their products and services, and reporters’ finite schedules, if you want to catch the media’s attention, you have to be smart about how to...
CES 2019 showed us laundry-folding robots, holograms, voice-enabled everything, and an Apple billboard that had everyone talking. But amidst the yacht and the smart doorbells and the VR goggles, four big media narratives came into focus, ones that characterized the...
What are the big themes and storylines of CES 2019? See for yourself. Our PR team is at the show helping clients earn media coverage, but we’re also keeping an eye on what’s new — and what’s catching reporters’ attention — in tech. We’ll be updating this...
