How Tariff Talk Influences Financial Services Storytelling

How Tariff Talk Influences Financial Services Storytelling

News of the Trump administration’s (paused, for the moment) tariffs on Canadian and Mexican imports sent media and financial services professionals scrambling to answer two questions: “What does my audience need to know right now?” followed by, “What are the second-...
The AI State of Play For Advisors In Q4

The AI State of Play For Advisors In Q4

We are nearly two years into the arrival of generative AI. How are financial advisors using this technology? And, how do they feel about it? We attended Financial Planning’s Advise AI conference to get a snapshot of advisors’ relationships with generative AI. But we...
Advisors and PR pros, this is your time to shine

Advisors and PR pros, this is your time to shine

In a perfect storm of market volatility, financial professionals must move with speed and calm confidence. That goes for the PR and marketing professionals who work alongside those financial professionals, too. To set the stage: A weaker-than-expected jobs report, a...
When Financial Services Messaging Meets Chaotic News Cycles

When Financial Services Messaging Meets Chaotic News Cycles

It’s clear that the news cycle has become overwhelming and intense. In just the last several days we’ve seen the assassination attempt on Donald Trump, the widespread CrowdStrike outages and President Biden’s decision to drop out of the reelection campaign while...