How to build an RIA marketing playbook in 2024

How to build an RIA marketing playbook in 2024

Through the course of our work, we’re fortunate to partner with a lot of financial professionals who are hungry to take their growth to the next level. We also work with firms that have already created growth flywheels spun to life by assertive marketing and...
Avoid The Pitfalls Of ‘AI-Washing’ In RIA Marketing

Avoid The Pitfalls Of ‘AI-Washing’ In RIA Marketing

The SEC is watching how wealth managers talk about generative AI. It is still early innings for regulation of AI tools in the United States, with most legislative activity taking place on the state level. But the SEC recently fired a warning shot at the wealth...
Financial advisors want to use AI. They’re not sure how.

Financial advisors want to use AI. They’re not sure how.

Financial advisors are still behind the curve on generative AI. We saw this firsthand at the 2024 Invest in Women Conference during a panel on the use of generative AI tools. The enthusiasm of Dr. Sindhu Joseph, CEO of CogniCor, and Neva DePalma, General Counsel at...
It’s Time For RIAs To Kick-start Organic Growth With AI

It’s Time For RIAs To Kick-start Organic Growth With AI

2024 has only just begun, but marketing leaders at financial advisor firms already feel pressure to deliver growth on all fronts. “Build me a strategy to capture new business that is tailored to each of our leads. Now scale it up, while preserving the one-on-one...