Building a brand: Lessons from Future Proof for financial advisers

Building a brand: Lessons from Future Proof for financial advisers

A DJ, a publicist and a financial adviser sit down on a stage together. The question: How can RIAs better their brand and name recognition through marketing? I recently attended this intriguing discussion when my Gregory FCA colleagues and I traveled to the first-ever...
Why TikTok should be in your company’s marketing playbook

Why TikTok should be in your company’s marketing playbook

The rise and staying power of TikTok are significant given how video-based apps before it like Vine came and went before establishing a real footing. If you haven’t yet been caught in an hours-long doom-scroll of short-form videos on TikTok, then you might not realize...