Influencer marketing. If you work in communications, you’re bound to have heard the phrase. When seemingly anyone can become Instagram famous, tapping social media influencers has quickly become a check list item for brands looking to reach new eyes and minds. And...
A recent survey showed that 82 percent of B2B marketers use blogs as part of their content marketing strategy. The same study found that only 59 percent rated their blogging efforts as effective, down from 2015. There are likely a number of reasons why that...
At Gregory FCA, we work with RIAs of varying sizes across the country to tell their story through traditional media and their own channels. It’s an exciting time given how rapidly marketing infrastructure continues to evolve. The constant introduction of new...
On Sunday, Joe Anthony and members of the Gregory FCA team will join the brightest minds in the exchange-traded product business in Hollywood, Fla. at the Inside ETFs conference hosted by ETF.com. As we’ve written on this blog before, the conference temperament almost...
Headed to CES? Don’t forget your NewsHackers CES bingo board. If you’ve been to the world’s largest consumer electronics show before, you’ll know what we’re talking...
