Want to make your financial services firm’s marketing engine hum? Ditch the idea that having a blog is an optional thing. Recast the “if I get to it” sidebar project that characterizes most firms’ blogging efforts into the hub of all your outbound media relations and...
Social media has transformed the way people communicate with each other and how brands represent themselves. With today’s social tools, a reputation can be tarnished instantly by a spiteful client. We’re no longer judged as a book is by its cover, but rather by the...
There is no disputing the fact that social media has evolved from its original purpose as a social communications medium into a tool businesses leverage to sharpen and refine their messages, helping them succeed in their industry. Here at Gregory FCA, where we help...
I recently traveled to Chicago to support Gregory FCA President Joe Anthony at The Business Development Institute’s Financial Services Social Business Leadership Forum where Joe presented: “The New Communications Paradigm in Financial Services: The Penn Mutual Case...
It’s no secret that LinkedIn has been the social media “gateway drug” for financial industry firms. For an industry that has long conducted business via referral and on the basis of who you know, the utility of LinkedIn makes the network the natural first step into...
