So you’ve gotten some coverage, now what?

So you’ve gotten some coverage, now what?

Breakthrough media coverage: It’s hard to define, but you know it when you see it. You and others in your firm will feel it when you notice the response from your peers or the clients you serve. It may be a feature story on the CEO in the New York Times, breaking news...
What every brand can learn from Apple’s iPhone X review strategy

What every brand can learn from Apple’s iPhone X review strategy

When iPhone X first-looks began to appear, it was a little different than usual. Alongside the original iPhone first-gen reviewer Steven Levy, YouTubers were the first to release reviews, a full day earlier than most mainstream publications. Word spread quickly among...
Under the influence: Influencer marketing lessons from SXSW

Under the influence: Influencer marketing lessons from SXSW

Amid the roar of South by Southwest (SXSW  for the uninitiated), there’s a seemingly endless selection of avenues to travel down. First, there are the big paths. Film, music, and interactive. Interactive, while an extremely diverse track in its own right (featuring a...
#FinServ Twitter influencers we love to follow

#FinServ Twitter influencers we love to follow

Whether you favor romantic dinners for two or a heart-shaped box of chocolates, Valentine’s Day is all about expressing gratitude and appreciation for the special people in your life. In this spirit, we couldn’t think of a better time to show some love to a few of our...