In our last influencer marketing post we highlighted how important presentation can be when engaging and building a relationship with the new media. Just like consumers peruse products on a shelf, influencers are sizing up your company — how your brand...
Since 2002, Gregory FCA has worked with close to 250 RIA firms on various marketing and PR initiatives. In every instance, the long-term objective was to accelerate the firm’s efforts to grow revenue. In most cases, that revenue growth was monitored via increases in...
Considering the $30 trillion of wealth expected to transfer to the next generation over the following 30 years, the competition among financial advisers looking to align themselves with younger demographics is greater than ever. For wealth managers, the use of...
Few media are diving into live streaming like Cheddar, the millennial-focused CNBC of Facebook Live. Broadcast from the floor of the New York Stock Exchange, Cheddar puts an entirely new spin on live business news, bringing a more off-the-cuff, authentic, and...
Content is king. Distribution is queen. If that wasn’t apparent for the last half dozen years, the news this week that behemoth financial media companies signed live-streaming partnerships with social media outlets should make it impossible to ignore. CNBC this...
