The announcement of GPT-4 Turbo and custom GPTs opens a lot of new possibilities for PR. That’s according to Tom Fry, cofounder of Resonance PR and a technologist at heart — he studied engineering and computer science at the University of Cambridge. Tom’s tech...
Dr. Mario Garcia has helped media transition from black and white newspapers to color, adapt their print layout to the internet, and rethink design once again for mobile devices. Now he sees AI as the next big revolution in journalism. Garcia is a professor at...
Many businesses are still exploring the potential of AI. For supply chain risk management and visibility company Overhaul, it’s been part of their DNA for years. In this episode of The Disruption Is Now, host Greg Matusky talks to EVP, Chief Marketing Officer Karin...
AI writing tools have been greeted with both awe and apprehension. Some writers and communicators are diehard fans of AI and have never felt more productive. Others remain stringent skeptics who mock AI output and remind everyone of the human role in creativity. The...
Using AI to Advance PR: What’s Possible Now and What’s Next AI has gotten mixed reviews among PR practitioners. While some continue to harp on the risks, others are already using new tools to accelerate their workflows. In this episode of The Disruption Is Now, host...
