I originally wrote this post about Steve Jobs three years ago. Times were different then. Restaurants were packed. Malls were teeming with crowds. And graduates … well, they were graduating — on a stage, with their friends and in front of their families. Hugs were...
Running a fast-growing PR firm that services clients across the technology, financial services, health care and real estate industries has enabled me to see up close how businesses of different size, scope and target audience approach their marketing efforts....
The annual MarketCounsel Summit brings together the best and brightest in the industry, from investment advisers to service providers and leading journalists. Gregory FCA covered every angle of this year’s influential event in Las Vegas, with hot topics ranging from...
The next time your financial services firm engages in a media interview, it might not be via phone. Reporters across a wide variety of outlets are increasingly relying on written source commentary versus the traditional phone or – seldom, yet valuable – in-person...
In today’s video-centric world, how you appear on camera is essential to your impact. “Everybody thinks they’re going to be great,” relates media consultant Paula Rizzo, a former Fox News producer. But the reality can prove to be far different when the cameras come...
