Social Media

Our advanced social media services help organizations achieve a variety of different objectives including awareness, brand building, lead generation, thought leadership, and digital PR. Through proven processes and proprietary content calendars, we’re experts at helping companies process, manage, and execute on the many different social requests from various teams across the company. 

Our approach builds active, engaged communities by providing them with relevant content and serving as a resource that results in earned trust and deeper brand affinity. We go well beyond simply composing a ‘cute’ tweet. We closely monitor and analyze the audiences that matter most to you, whether by function, title, industry, or other targeting parameters, to fully understand what content most resonates and drives action on a platform by platform basis. While each social media program is fully customized, our social media experts apply best practices gained from executing hundreds of campaigns across dozens of industries to deliver maximum results.

Our range of social media services are developed to integrate and serve many different functions across the organization, from PR and marketing to sales and HR.

These services include:

  • Advanced social media programs designed to achieve multiple objectives simultaneously
  • Creative content development that increases brand affinity and drives action
  • Customized social strategies that enhance and fully integrate with existing marketing initiatives
  • Strategic campaigns to support lead generation efforts, from whitepapers to webinars
  • Highly advanced social media advertising, including custom audiences, web page retargeting, conversion tracking, and account-based approaches
  • Employee social media programs
  • Social selling and enablement programs
  • Executive visibility social media programs
  • Community growth and nurture efforts that target the audiences that matter most
  • Expert-led training for marketers, sales, HR, executives, and employees 
  • Industry leading reporting and analysis for continuous optimization of ongoing efforts

If you have any questions about our social media services or capabilities, feel free to contact us.