Do financial firms know the power of data for storytelling?

Do financial firms know the power of data for storytelling?

If you were to ask any business owner to name what has affected his/her company the most in the past five years, the answer would likely be technology. Looking at the financial services industry in particular, the impact of the digital transformation in this sector is...
DRANOFF PROPERTIES | REAL ESTATE PR CASE STUDY

DRANOFF PROPERTIES | REAL ESTATE PR CASE STUDY

DRANOFF PROPERTIES The power of PR to reposition real estate The Challenge The developer of Symphony House, the luxury condominium high-rise that now dominates Philadelphia’s South Broad Street, had a problem. The proposed location for the new 31-story tower, a former...
Under the influence: Influencer marketing lessons from SXSW

Under the influence: Influencer marketing lessons from SXSW

Amid the roar of South by Southwest (SXSW  for the uninitiated), there’s a seemingly endless selection of avenues to travel down. First, there are the big paths. Film, music, and interactive. Interactive, while an extremely diverse track in its own right (featuring a...